The partnership between Panasonic and the Italian League (LBA) continues successfully: with an agreement started in 2016, Panasonic will remain Main Sponsor of the Serie A Championship and LBA events in the next two seasons, until June 2020. Panasonic confirms the high visibility gained during all the Championship, Supercoppa and Coppa Italia, thanks to high-impact materials such as LED banners on the edge of the court and the exclusive 3D sticker. In addition, as the LBA's Official TimeKeeper, the Japanese multinational's logo is also shown on the LEDs on the basket arms and in the score band displayed in live streaming / TV.

For Panasonic, this is an important confirmation in the basketball world: "We are pleased and proud of the renewal with Panasonic - says League President Egidio Bianchi -. This partnership, which now starts season three, confirms how much our sport is a source of attraction for leading and global companies like Panasonic, confirming that basketball is a unique communication tool of its kind, made up of enthusiasm and involvement, and has always been at the forefront of companies' preferences for the recognition that it can guarantee. In addition to the additional innovative tools that the League has made available in this new contract period, I want to highlight the modern and innovative approach that unites Legabasket with Panasonic. "

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