ULEB successfully hosted its first ever Media & Innovation Seminar today, focusing on strategic collaboration and technological advancement in sports media.
The seminar saw strong engagement from 30 participants, including industry partners, FIBA representatives and 13 leagues across Europe, underscoring the unity and commitment within European basketball to embrace innovation.
The core of the day was dedicated to sharing best practices and crucial information sharing from leading industry partners Genius Sports, ScorePlay and Two Circles.
Delegates benefited significantly from the expertise shared by these innovators, with a focus on how to navigate the rapidly changing media landscape, enhance fan experiences, and drive sustainable growth.
ULEB remains dedicated to providing its member leagues with the necessary expertise and resources to lead in media innovation and commercial development.