The French league (LNB) and Amazon have announed they've entered a 3-season partnership. This agreement will materialize by the creation of a shop on amazon.fr specially dedicated to LNB clubs. Hundreds of items (jerseys, balls, shorts, caps, bags ...) will be available on the site of the online sale in France.

The Amazon brand will be visible in the LNB arenas, on the shorts of all players of Pro A and Pro B, but also as sponsor of the games broadcast on SFR Sport.

For Alain Béral, LNB President, "engaging with an international partner that reinforces its presence in France, synonymous with job creation, is a strong and positive signal for French basketball. Amazon France currently has more than 5,000 employees and announces 1,500 new hires on permanent contracts by the end of the year. This historic association will allow the LNB and its clubs to continue their development and their ability to always innovate on digital.

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