The ACB's King's Cup held last February in Gran Canaria had an impact of 21.5 million euros. According to the study carried out by the external consultant Dentsu Aegis Network the Final 8-format Copa del Rey generated a total economic impact of 21,476,689 euros in the island. Of these, nearly 11 M were direct income originated by the event, from the expenses of the attendees, organization, sponsors, suppliers and accredited media; more than 4.6 million euros were profits generated in the media due to the presence of the Gran Canaria brand, and almost 3.1 were revenues for the Public Treasury. Finally, the contingent value assigned by the islanders exceeds two million eight hundred thousand euros.

During the four days of the event, visitors from outside the province spent an average of 1,411 euros, for an average of 158 spent by the Gran Canaria residents (without considering the tickets in both groups). The event originated a flow of mobility of more than 37,900 people and a total expenditure that exceeded 10 million euros between catering, transportation, hospitality, cultural and leisure activities, as well as other types of purchases and expenses also associated with the organization and its sponsors.

The report highlights an excellent perception of the overall assessment of the organization by attendees, obtaining the highest result of recent years, with 96%. On the other hand, 87% of Gran Canaria residents consider that the Cup it is an economically profitable tournament, thus compensating for any inconvenience it may cause, as it attracts tourism, promotes the city, brings wealth and encourages sport. In this way, a great affinity with the event is created and the fan want the tournament back in town.

In addition, the total economic return attributable to the Gran Canaria brand obtained in media and other advertising assets is more than 4.6 million euros. The 2018 Copa del Rey drawned more than 45 hours of television broadcasts and an increasing dissemination in news, magazines, print media and digital media. The Cup was broadcast in 137 countries on four continents, accumulating an audience of 6.7 million viewers.

The Gran Canaria Arena received 65,620 spectators (10,765 unique) in the seven matches played, while the Fan Zone Movistar had an attendance of 25,000 people.

And in this Copa del Rey, 98% of attendees say they will live the event live, 95% have felt safe and 94% had a good shopping experience, surpassing the numbers in the previous years.

Gerard Freixa, Director of the Copa del Rey said: "The most interesting thing, beyond other considerations, is that more than half of the generated amount comes by a direct, very objective contribution: the more people we are able to take to the city of the event, the more economic contribution will have, we have been above the figures of Vitoria, and we had more visitors there, but we have improved the media contribution, this edition has been very positive ".

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